Melbourne's Leading SEO Company

Search engine optimisation is based in part on the successful utilisation of keywords in your website content. This means that searchers are better able to find your site, as the content reflects what is most relevant to people looking for your products or services.

This also means that an effective SEO campaign is customised to your needs, as the keywords used are based on the products and services your business offers. At the same time, this approach is combined with off-page tactics, to create a complete SEO strategy.

In order to get the best possible value and return on investment (ROI) from a SEO campaign, it needs to be both customised to your needs and the results monitored closely.

At Bold SEO, we create campaigns that are based on your specific needs and goals, with an emphasis on delivering results that bring more traffic to your website. In turn, this leads to more conversions and, ultimately, increased revenues from your site.

We design SEO strategies for Melbourne businesses of all sizes, and our team has experience in working with business owners in all types of industries. Therefore, if you are a start up or an established enterprise, we can create a SEO campaign to help you achieve your goals.

We design SEO strategies for Melbourne businesses of all sizes, and our team has experience in working with business owners in all types of industries. Therefore, if you are a start up or an established enterprise, we can create a SEO campaign to help you achieve your goals.

We understand that when you are running a business, you need to be able to justify your expenditure based on results. That’s why we create customised SEO campaigns designed for your specific business needs, with transparent, up front pricing that enables you to see from the outset of a campaign what you can expect to pay, and what you can expect in terms of ROI.

To achieve this, we will utilise a range on-page and off-page SEO practices and processes when creating a campaign, and bring together keyword research, link building, content and more so that all the bases are covered.

At the same time, we also keep a close eye on what your competitors are doing, as this will also help us to implement effective SEO strategies that keep you on page 1 and ahead of your rivals.

As Melbourne SEO specialists, our team is highly skilled at carrying out comprehensive website audits in order to identify how well your site is performing, and what can be done so that it ranks even higher in searches.

This will include looking closely at all the available data from Google Analytics and Search Console, and ensuring that all pages and posts are optimised in terms of on-page SEO.

One of the ways in which we do this is through undertaking comprehensive keyword research. This means we can identify the search terms most commonly used by your target audience, and then incorporate these into your website content, meta titles, meta descriptions, image tags and more.

Keyword research also means that our SEO specialists are better able to tailor a campaign to the specific needs of your business. For instance, we can see how people commonly search for products and services in your industry, how often these terms are searched, or the relative value of particular keywords, and then use these search terms to inform the content that is produced for your website.

The aim of undertaking this sort of comprehensive website SEO audit is so that you consistently rank well for appropriate keywords and search terms, which in turn means more traffic being directed to your site.

Any effective SEO campaign will comprise of a range of different elements, not least of which is the website content. High quality, well-written and optimised content needs to be at the heart of any SEO strategy, as without it you are not able to utilise keywords and the terms people generally use when searching.

Just as importantly, without engaging content that is relevant, informative and well organised, readers are unlikely to stay for long on your website. The effect of this is twofold; it means you have less time in which to convert visitors into customers, and it also impacts on your search engine rankings, as Google takes into account the length of time viewers are engaged with your site to determine how high up in the rankings it should feature.

In addition, website content should ideally take a variety of forms. For instance, it should include both blogs and long form articles, as well as discrete pages dedicated to your services, products, and the locations you cover.

Multi-media content is also important as it can help your site to rank better, so as part of a SEO campaign we can also create a mix visual content, including videos, infographics, graphs, diagrams, animations and more.

Having content that gets shared by others on social media and elsewhere, along with backlinks to your site from others in similar and associated industries, are important parts of a successful SEO campaign. This is because Google takes this is as an indicator of your authority and expertise, and so will be inclined to rank your site higher than those of competitors who do not have these sorts of links.

Our Melbourne SEO strategists optimise your website in order to create content that can potentially be widely shared, and will develop backlinks from reputable sites that will enhance your online reputation. In this way, you are able to establish credibility and this will be rewarded with higher ranking in search results, and increased traffic to your site.

It is undoubtedly frustrating when you have created a website that is well designed and informative, but doesn’t rank as well in Google searches as you expect it to. Bold SEO specialists will undertake a SEO audit of your site to see what is working and what isn’t, and then use this data to formulate a customised search engine optimisation strategy designed to enhance the ranking of your site, and your business’ presence online.

There are a number of features that a SEO audit will address:

Our SEO audit services are designed to meet the needs of businesses of all sizes and in all industries. These are combined with a range of strategies to ensure your site is being found online.

If you want to find out more about how a SEO audit can benefit your business, get in touch with the Bold SEO Melbourne team and we will be happy to talk about an appropriate approach for you.

We work with a wide variety of businesses and organisations, from start ups to major corporations, and so we have designed SEO audit packages to suit all budgets and needs. Get in touch to learn more about our pricing and plans, and what Bold SEO can do for your business.

To kick off, we’ll look at the data showing traffic to your site, such as how many searchers are finding it, and how they find it. We’ll also look at your keyword implementation, and how these are performing in their own right and when compared to your competitors.

We will then use these and other analytics in order to compile a report highlighting the elements of your SEO that can be improved in order to enhance your website ranking.

Our recommendations will include both on-page and off-page SEO, including (but not limited to):

It will generally take the Bold SEO Melbourne team in the region of a month to undertake a thorough SEO audit, although it can depend on what services are required.

A basic SEO audit will usually take 30 days, while a premium package usually will last for 45 days. This time is used to not only to assess how your site is currently performing, but also what processes can be put in place in the future to optimise your overall SEO.

Whichever package you opt for, we will devise a customised SEO strategy that is designed to meet the specific needs of your business. We will also provide a written report in which we outline what we uncovered during the audit process, as well as what our SEO specialists are proposing in terms of improvements.

If your website is an important part of your business (and whose isn’t?), then it makes sense that you want to see results from the time and money invested in it. This generally means being found by people searching in your industry (ahead of your competitors’ sites), and having a wide ranging online presence.

A SEO audit is the first stage in ensuring that you are at the top of Google search results for your keywords. It will also make sure that your site is providing visitors with an efficient user experience (e.g., pages load quickly, etc.), as well as finding and identifying any SEO issues that you might not have been aware of.

In short, if you have an effective SEO package in place, you are ensuring that your website is working for you and delivering in the way you intended, thereby maximising your ROI in terms of the costs associated with building your website and getting it online.

A Bold SEO audit is therefore a cost efficient way of getting value for money across the board. An audit can take place as a new website is being built and launched, or any time after it has been sent live.

It can be tricky for anyone who is not a SEO specialist to be able to identify all of the factors that might be impacting negatively on the performance of a website. This is especially frustrating when you have invested significant time and money in getting a website built, but it’s just not delivering in terms of traffic.

Very often, it is that the content on the site that has not been fully optimised for SEO. For instance, pages may not have a sufficient number of words, or may contain duplicate content (i.e., from another website, or content from other internal pages). Another common cause of SEO issues is that meta titles and meta descriptions do not utilise keywords.

A Bold SEO audit will identify potential problems in these and other areas, and we can then devise a strategy to correct these issues. This relatively simple step can have an immediate impact, and help your site to rank better in a relatively short space of time.

A key element of off-page SEO is the number and quality of links on your site, as well as how the anchor text is displayed, i.e., how it is written and where on the page it appears. Links play a crucial role in overall SEO performance, but their importance is often overlooked.

A Bold SEO audit will identify and rectify these and other issues that may be limiting your sites’s visibility, as well as make recommendations for how your overall off-page SEO can be improved. Our SEO team is highly experienced at optimising all of the elements that influence Google’s algorithms, and ensure that off-page elements receive sufficient attention as part of your overall SEO.

.htaccess enables you to apply specific configuration directives, i.e, the application of 301 redirects and error pages, as well as directing users and search engines to particular pages.

robots.txt will prevent specific folders on your server being crawled and indexed. This is often used for preventing spiders from searching things like PDF files, or any folders that are not necessary for the site’s theme.

sitemap.xml is the file that effectively directs how efficiently search engine spiders can crawl your site, through providing a link and description for each page. It effectively ranks pages according to their importance.