Expert SEO Services for Perth Businesses

Search engine optimisation consists of a variety of different elements that are used in combination, all with the aim of enabling your site to appear higher up in Google rankings. We use extensive keyword research and other features relevant to your website and industry so that your site is properly indexed and able to be found when people search for businesses in your industry or location.

This approach is at its most effective when it is customised to your needs, and features both on-page and off-page SEO elements, as well as tech enabled SEO.

If a SEO plan is properly designed and implemented, it will deliver a significant return on your investment.

At Bold SEO, we are specialists in devising results-driven SEO plans that are customised to meet your business’ requirements, and which consistently boost your appearance and position in search results.

We work with new businesses, expanding SMEs and established enterprises, and the Bold SEO team creates competitively priced SEO plans that meet your needs, depending on the stage of growth and development your business has reached.

Get in touch to find out abut how Bold SEO can devise a range of strategies to boost your business’ growth goals.

Our SEO plans and campaigns are customised to meet customers’ needs, and so the pricing of SEO packages reflects the specific range of services we offer. However, our price guide is a useful indicator of the services we offer and the fees you are likely to incur.

We take a tailored approach to SEO because this is how we achieve the best possible value and ROI for clients. We combine a variety of SEO elements to achieve the right blend of on-page and off-page features, including extensive keyword research and implementation, link building and content development.

We also regularly analyse your search data, alongside the performance of the keywords your competitors use, in order to keep abreast of what is effective and what isn’t.

Therefore, the advantage of working with Bold SEO is that you can enjoy the benefits of a customised SEO plan combined with transparent pricing.

When we undertake a SEO campaign, we begin with a comprehensive audit of your website to ascertain what SEO features are currently in place, and to understand what is currently working effectively — and what isn’t.

Performing a technical SEO audit will also enable us to discern what sort of strategies and processes are going to be most effective going forward in driving more traffic to your site. As part of an audit, we will examine the data obtained from Google Analytics and Google Search Console, along with other on-page features.

Integral to an initial SEO audit is keyword research, as this will ultimately determine the most effective way of reaching your target audience. We look at the keywords your site is currently utilising (as well as those which competitors in the same industry are implementing), and then customise your SEO plan based on this research.

We also ensure that keywords are being used throughout your content, as well as in meta titles and meta descriptions, and that these elements are structured so that your site is being indexed correctly and found more regularly in searches.

Keyword research also involves looking at the search volume of your primary keywords, as well as how much your keywords cost when used in pay-per-click (PPC) campaigns.

Overall, a SEO audit is designed to ensure your site ranks at the top of page #1 in Google searches, and that keywords are being used as effectively as possible to drive traffic to your website.

Creating effective content that is industry specific, informative and engaging for viewers is a key element of a SEO campaign. At Bold SEO Perth, our team of experienced content writers produce keyword rich content that is organised so that search engines are able to crawl and rank your site effectively.

We produce content for your site in a variety of forms so that there are as many opportunities as possible for viewers to engage with your website, and for content to be shared. This can include blog posts, long form articles, location pages, service and product pages, FAQ pages and more.

Our team is expert in creating content that meets the needs of visitors to your site at all stages of their buying journey, so that whether someone is just browsing, or is ready to buy, all of their questions will be answered and they will have a full understanding of your offer.

All content is also created so that pages load quickly. This not only enhances the user experience (UX), and stops visitors leaving your site when it takes too long to load, but page speed is also a key factor in how Google and other search engines rank your site.

Likewise, we design content so that it displays fully and can be viewed on any type of device. Ensuring your website is entirely compatible with mobile phones, tablets and other portable devices is key to ranking at the top of searches, and so if your site is not completely mobile friendly, it will not feature as high up in the rankings as competitors’ sites which are more responsive. 

There are a number of additional benefits to having high quality, optimised content across your website. Firstly, engaging, relevant content will naturally ensure that visitors stay on your site longer. This not only gives you more opportunities to convert casual visitors to customers. but it also an important feature that Google uses to determine your site’s ranking.

Search engines take into account how long viewers engage with a site, and when visitors stay longer a website will be considered more useful and relevant, and so will rank better, than sites with a high bounce rate (i.e., when viewers leave quickly, or without engaging with other pages other than the one they first land on).

High quality, industry specific content also has a greater chance of being shared widely. Customers and others with an interest in your industry are more likely to share content that they find especially helpful or informative, and so having content that effectively showcases your knowledge, expertise and insights is the key to your site going viral. This will in turn attract more visitors, and also have a positive impact on how well you rank.

One of the frustrations our clients most often share with us is that they have put significant time and money into building a website, but they just aren’t getting any traffic because they’re not on the first page of Google for their primary keywords. In this scenario, our team will undertake a full SEO audit of your site to determine what the reason might be for a sub-optimal ranking, and then devise strategies to significantly improve your ranking and grow your online presence.

During a SEO audit, our specialists will analyse key elements impacting of your site’s performance, and then compile an extensive report that details what can done to improve your rankings, including:

Our SEO audit services are designed to achieve maximum visibility for your website through ensuring that all SEO processes are optimised, and that on-page and off-page are all being utilised effectively.

Get in touch with Bold SEO Perth to discuss ways in which your website ranking can be significantly improved, and how to get the best return on your investment.

Bold SEO audit services are customised depending on the size of your site, how long it has been online, and the variety of features you currently have implemented. We have a range of options, so please feel free to get in touch with our team and we will be happy to discuss what will work best for your website.

A SEO audit begins with analysing current traffic volumes, and the keywords that are ranking highest. From this starting point, we will then provide recommendations as to what needs to be improved in order to consistently achieve better rankings.

Some of the process that we undertake during a SEO audit can include:

It will generally take our team of specialists about a month to six weeks to complete a full SEO audit of your website.

A basic plan audit will usually take 30 days, or 45 days are required for a more comprehensive audit. This represents the time needed to fully assess your site’s current performance, analyse keyword traffic volume, and then devise strategies that will take your site forward.

To help you better understand how your website is currently performing, and what our plan is for improving its ranking, we will prepare for you a detailed SEO audit report.

The aim of a SEO audit is to determine the reasons why your site might be underperforming when it comes to search results, For most business owners (and many web developers), these problems are unseen and undetected, and it can therefore require the services of SEO specialists to identify them, and then to implement processes that will consistently improve your ranking.

When we conduct a Bold SEO audit, all elements of your site are analysed, including on-page elements, sitemaps, meta titles and descriptions, and we then optimise these so that they deliver maximum performance.

Our SEO audit services can be undertaken prior to a new website being launched, so that first rate SEO is in place as soon as the site is launched. However, they are equally suitable for websites that are already online and may therefore have already been indexed by Google. In this scenario, an audit will suggest recommendations that have a rapid impact, and will quickly work to improve your ranking.

Bold SEO Perth is vastly experienced at auditing websites all all stages of development, so regardless of how long your site has been up, an audit will determine appropriate strategies for growth.

It is not always clear at first glance why some websites don’t rank as well as they should — this is why a comprehensive SEO audit is usually required, in order to identify the on-page elements that are negatively impacting on search results.

Audits commonly reveal that website content is at the root of poor search engine rankings. Often, blogs and other pages don’t contain enough words to be effectively indexed, or the content is not well organised in terms of H1 and other headings. Other on-page elements affecting SEO can include missing meta titles and descriptions, a lack of keywords, or duplicate content.

A SEO audit will be able to identify these and other shortcomings that mean your site is not ranking as well as it should.

Off-page elements are extremely important when it comes to determining a site’s search results, and can contribute up to 80% of Google’s ranking algorithm. These off-page elements can include the links contained within your content, with factors such as the anchor text and where on the page links are located having a role to play.

It can be difficult to discover when off-page elements are causing search ranking issues, as they are not always visible in the front end of a website. However, SEO specialists have the knowledge and expertise to identify which off-page features are impacting on search results, and can then make recommendations for improvements that will help to enhance your site’s overall visibility.

.htaccess, which directs search engines to specific pages on your site

robots.txt, which prevents crawlers from searching specified folders

sitemap.xml, which not only helps visitors view all of the content on your site, but also prioritises pages and hierarchies for web crawlers