Use Bold SEO To Grow Your Sydney Business

Search engine optimisation is a way of creating content for your website and associated accounts so that when people use a search engine to find businesses in your industry, yours is the name that consistently appears at the top of the page. This will mean that Google is directing more traffic to your website than to your competitors’ sites.

However, SEO can only be effective when it is tailored to your business and requirements, and uses a variety of strategies (both on- and off-page) in order to grow your presence and authority.

In order to ensure that our Sydney SEO packages are helping your business to rank at the top of Google searches, we utilise a range of techniques and practices tailored to your specific needs.

We are able to do this because our SEO strategists are highly experienced and have worked with businesses in a variety of sectors. This means we know what works, and how to combine the use of keywords, content creation, social media, link building and more to create a campaign that will deliver for you.

In addition, Bold SEO strategists constantly analyse and review the data and analytics not only of your site’s performance, but also those of your competitors, in order to measure the effectiveness of your campaign in comparison to others in the same industry, sector or location.

Our SEO team will work with you to devise a customised optimisation strategy for your business.

Tailoring SEO services to a business’ specific needs is important because a range of SEO techniques need to be employed in order to achieve maximum value. As a specialist SEO marketing agency, we deliver SEO services that combine a range of features, such as content creation, link building and keyword research.

This approach is supported by an analysis of data and your competitors’ sites, as well as transparent reporting that enables you to see the effectiveness of the approach. When you work with Bold Web Design as your SEO service provider, you can choose from a strategy, plan and pricing that suits your business.

The first step in formulating a new SEO strategy will be an analysis of the optimisation you currently have in place on your website. In this way, a Bold SEO strategist can determine what’s working well and what needs to be improved.

To do this, we will use data from a range of sources, including Google Analytics and Search Console, and examine the on-page features you currently have in place.

We will also undertake extensive keyword research as a means of ensuing that the content on your site is written and structured to have a positive impact on your ranking. The effective use of keywords ensures that your content is being targeted so that it’s reaching the right audience. Keyword research also means that the meta titles and meta descriptions on every page and post are written in such a way that boosts your ranking.

The Bold SEO team will also undertake research into the keywords that are most successful in your industry, as well as those that your competitors are using. In this way, we can get a full picture of what’s required to ensure your content is going to attract new and potential customers to your site, growing your traffic and revenues. 

SEO depends on a range of processes coming together in order to create a customised strategy for your business. One of the key elements is relevant, authoritative, high quality content that delivers both in terms of readers and search engine optimisation.

Bold SEO strategists and content producers will create content in a variety of forms, as a mix of media and content is key to achieving high ranking search results.

Our SEO team will produce content that is designed to appeal to potential new customers, existing clients, and those just looking for information about your products and services. 

This includes blogs and long form reads (articles over 2,000 words) featuring on-page optimisation. We can also create product and service pages, where these are explained in detail as a means of helping users to make informed decisions.

We can also create multi-media content as a means of ensuring your content is structured to meet as diverse a range of users as possible. Depending on your business and industry, this can include images, showreels, galleries, infographics, video and more. A mix of content not only has more widespread appeal, but it also ensures that users stay on your site longer, a key factor in boosting search rankings.

Importantly, we will create content that is optimised for mobile devices, so that it looks and sounds good on the smaller screens of smartphones and laptops, and that the site speed is such that it provides users with a positive experience. 

An invaluable part of a SEO strategy is getting links back to your site from other reputable websites in the same or associated industries. In order for this to happen, however, you need to create high quality content that others want to share because it gives value to their users as well. The content that is most likely to go viral and be widely shared is informative, well structured, and provides a unique take on your industry or sector.

Our SEO strategists will work closely with you to gain an insight into your business, your people and your industry, as in this way we can create informative, original content in a variety of formats so there are as many opportunities as possible for others to find your content and share it. Clicks coming to your site are viewed in a very positive light by Google and other search engines, and so we will help you to create content that is of widespread value, is optimised for SEO, while also showcasing your brand and its values.

You might think you have done everything you can to improve your site’s ranking in Google searches, but it just doesn’t seem to be working. The Bold SEO Sydney team will undertake a comprehensive review of all the SEO elements currently in place on your site, and then devise strategies that take these into account and are customised to your business and needs.

An SEO audit of your website will look in detail at these key SEO elements:

Talk to the Bold SEO Sydney team about how an analysis of your website’s SEO will help to improve your ranking and direct more traffic to your site.

At Bold, we can undertake an SEO audit regardless of the size of your business or industry, We have plans suitable for all budgets, which means that whether you are a start up, a growing SME, or an established corporation, we can look in detail at your website and improve its SEO performance across the board.

In the initial stages of an SEO audit, we will look at how much traffic you are currently getting, where it’s coming from, how well your site performs in comparison with your competitors, and how well it ranks in searches for your keywords.

Other elements that we examine as part of an SEO audit include:

Generally speaking (and depending on the package you opt for), it will take around a month for the Bold Sydney SEO team to undertake a comprehensive review and audit of your website.

Throughout this time, we will analyse your current SEO performance, while at the same time devising strategies that will be effective going forward. At all times, our approach is to customise the SEO process in such a way that it works for your business, and enables you to rank well in searches both for your own keywords as well as in comparison with your competitors.

At the conclusion of the initial audit process, we will provide you with a written report that details our findings, while also outlining an approach for going forward.

At Bold SEO, we have devised a range of audit plans that will examine all aspects of your site’s performance. We will look at all the relevant on-page SEO elements, such as alt tags, meta titles, sitemaps and more, and then use our findings to create a strategy for improvement and ongoing development.

Our SEO packages are suitable both for new websites and more established sites as well. With a new website, we can ensure that SEO optimisation is part of the website build, and effective processes are incorporated into your site right from the outset. With an existing website that is not meeting expectations in terms of search ranking, we will suggest a range of on-page actions that can be taken in order to enhance your performance.

What this means is that regardless of how long your site has been online, a SEO audit will be of benefit both in identifying any current problems, and setting out a strategy for the future.

Your site may look good, and provide an enjoyable, positive user experience (UX), but still does not rank well. The consequence of not being found in searches ultimately means that no matter how good your website looks, no one is actually able to find it or enjoy it. Essentially, your brand and message just aren’t getting out there.

This scenario is often the result of limited content that has not been optimised to utilise keywords. Inappropriate or ineffective meta titles, meta description and alt titles for images can also lead to a poor ranking. Content that appears on multiple pages can also mean that Google does not rate your site as highly as it might.

When we conduct a SEO audit, we will identify all these and other on-page elements that are so essential to a successful website, and recommend changes that will address and rectify these issues.

It’s not only on-page elements that affect the SEO performance of your website; off-page factors are equally as important, and have an impact on how search engines view your website.

Off-page factors are usually considered to be those that are not visible to users of your site, and as a consequence they can sometimes be easy to overlook. For instance, these off-page factors can include how many internal and outbound links there are on your website, the anchor text that is used for them, and the location of the links on a page or post.

A Bold SEO website audit will identify these and other off page issues that can be affecting your site’s performance, and then implement changes and updates in your off-page elements that can help to improve your online presence.

Files stored on your server also have an effect on the way in which search engines index and access the content on your website. Ensuring that these files are configured correctly so that they can be effectively crawled by search engines is central to ranking well in Google searches.

For instance, we will ensure that the .htaccess configuration file is directing both users and search engines to the correct pages, while the robots.txt file needs to be set up correctly so that it stops search engines crawling folders and files that you do not need them to.

We will also make sure that the sitemap.xml file is optimised, and is creating the appropriate hierarchies between pages.

In addition, a SEO audit will also analyse your page loading speeds, and will identify any server errors that are affecting how your site performs in searches.