When we audit your website, we find hidden structural problems, while at the same time identifying areas where your site can be improved.
When you optimise your Google My Business account, you increase your standing and ranking on Google and enhance your presence in searches.
We use a variety of link building, marketing and PR methods to increase your local presence and reputation, which will also improve your search results.
We use social media, along with a range of other online assets and platforms, to help to grow your network and establish authority in your industry.
Our dashboard and email reports are highly accessible and provide you with a range of data that help to inform your online marketing strategies.
As well as your own data and metrics, we also keep an eye on what your competitors are doing too, so that you don’t fall behind what others are up to.
We are proud to boast a significant collection of positive reviews and testimonials from satisfied clients.
Bold implemented an online campaign that generated new leads and opportunities around Australia...Its been an amazing experience.
Their SEO expertise has proven remarkable results in a very short period of time. Bold are the industry experts, highly recommend Sam & the team.
The team at Bold produced incredible results for our Optus business centres. On time on budget, a clear contrast between our previous web presence.
As a leading SEO Sydney agency, we work with businesses in all sectors and industries.
Our comprehensive approach to SEO means that we cover all the bases when it comes to devising SEO campaigns and strategies. In this way, we help you to outrank your main rivals and competitors, and enhance your standing in your industry.
Our Sydney SEO strategists have wide ranging experience in all aspects of search engine optimisation. Regardless of the size of your business or the industry you operate in, we can devise a highly effective SEO campaign to enhance your search results.
In an increasingly digital world, where your website is the means by which most new customers will find you, having an effective SEO strategy is essential. Growing your traffic and growing your business always go hand in hand.
Our SEO strategists use both on-page and off-page strategies in order to create campaigns that are geared towards the specific needs of your business. From keyword research, to content writing, to link building, we provide a comprehensive range of services to help grow your online presence and performance in search results.
We regularly analyse and review the performance of your SEO campaign, ensuring that it is delivering for your business both in terms of value and results. Every aspect of your SEO campaign is monitored closely so that we can be sure it’s doing what you expect it to do.
Search engine optimisation is a way of creating content for your website and associated accounts so that when people use a search engine to find businesses in your industry, yours is the name that consistently appears at the top of the page. This will mean that Google is directing more traffic to your website than to your competitors’ sites.
However, SEO can only be effective when it is tailored to your business and requirements, and uses a variety of strategies (both on- and off-page) in order to grow your presence and authority.
When SEO is properly targeted and customised to your business’ needs, it not only produces better search results but will also deliver value for money and a positive return on investment (ROI).
This is fundamental to our approach, and our team of Sydney SEO strategists will work closely with you in the devising and implementation of your campaigns to ensure that you are getting proper value for money.
Regardless of whether you are a SME in a growth phase, a new start up just trying to get going, or you are a well established business looking for a bigger share of the market, we can devise SEO strategies that are competitively priced and designed to meet your needs.
In order to ensure that our Sydney SEO packages are helping your business to rank at the top of Google searches, we utilise a range of techniques and practices tailored to your specific needs.
We are able to do this because our SEO strategists are highly experienced and have worked with businesses in a variety of sectors. This means we know what works, and how to combine the use of keywords, content creation, social media, link building and more to create a campaign that will deliver for you.
In addition, Bold SEO strategists constantly analyse and review the data and analytics not only of your site’s performance, but also those of your competitors, in order to measure the effectiveness of your campaign in comparison to others in the same industry, sector or location.
The key to effective SEO is understanding not only your own business, but also the sector as whole and how your competitors operate. Bold SEO strategists will work in close collaboration with you to gain a greater understanding of your business, markets and goals so that they can develop customised SEO campaigns that deliver results and value for money.
As part of our Sydney SEO services, we look at the information architecture (IA) and user experience (UX) of your website in order to ascertain how well it is set up in terms of SEO, and the improvements that could be made in order to enhance your site’s performance in search results. This is important because the way in which visitors use your website, as well as its speed, contribute to how well it ranks in searches.
The success or otherwise of a website depends to a large extent on the quality of the content. That’s why creating highly effective content, designed to engage, entertain and inform, is central to a Bold SEO campaign. Our highly experienced web writers will produce original content in a variety of forms that will not only help your site to rank well, but will exemplify your brand and values exceptionally well.
Keyword research is an essential part of an effective SEO strategy. It helps us to better understand who is currently using your website and why, as well as what we can do to attract new visitors through ranking more highly in Google searches. Keywords also play a valuable role in the creation and organisation of your content.
Earned media and other forms of off-page SEO are important components of an SEO strategy. Our experienced team of Bold SEO specialists can improve your site’s Google ranking through developing a range of helpful and relevant backlinks that will help people find your site via means other than straightforward searches. When other websites link back to yours, it helps to establish you as an industry or sector expert, enhancing your credibility and professional standing.
An effective SEO strategy can never be set in stone — instead, it should be fluid and responsive, and adapted to meet changing circumstances and needs. This is why our Sydney SEO strategists are continually testing all the different parts of your current campaign to see which are best fulfilling your strategy, and what changes can be made so that it has even greater reach and effectiveness.
The first step in formulating a new SEO strategy will be an analysis of the optimisation you currently have in place on your website. In this way, a Bold SEO strategist can determine what’s working well and what needs to be improved.
To do this, we will use data from a range of sources, including Google Analytics and Search Console, and examine the on-page features you currently have in place.
We will also undertake extensive keyword research as a means of ensuing that the content on your site is written and structured to have a positive impact on your ranking. The effective use of keywords ensures that your content is being targeted so that it’s reaching the right audience. Keyword research also means that the meta titles and meta descriptions on every page and post are written in such a way that boosts your ranking.
The Bold SEO team will also undertake research into the keywords that are most successful in your industry, as well as those that your competitors are using. In this way, we can get a full picture of what’s required to ensure your content is going to attract new and potential customers to your site, growing your traffic and revenues.
An invaluable part of a SEO strategy is getting links back to your site from other reputable websites in the same or associated industries. In order for this to happen, however, you need to create high quality content that others want to share because it gives value to their users as well. The content that is most likely to go viral and be widely shared is informative, well structured, and provides a unique take on your industry or sector.
Our SEO strategists will work closely with you to gain an insight into your business, your people and your industry, as in this way we can create informative, original content in a variety of formats so there are as many opportunities as possible for others to find your content and share it. Clicks coming to your site are viewed in a very positive light by Google and other search engines, and so we will help you to create content that is of widespread value, is optimised for SEO, while also showcasing your brand and its values.
There are a lot of businesses offering Sydney SEO services, and so choosing which company to work wth can be difficult if you aren’t aware of the services that are offered, the cost involved, and what the expected outcomes will be.
Therefore, when you are looking for a Sydney SEO company, here are some factors that you should consider when you are making a decision as to who you should engage to provide your search engine optimisation services.
When you work with a Sydney SEO agency, regardless of the size of your business and budget, you will want to know not only what can you expect in terms of services, engagement, etc., but also how much you can expect to pay.
At Bold SEO, we have open and transparent pricing policies so that you can determine in advance your SEO budget, and whether the services we provide will meet your needs. This also helps to set the tone for a positive working relationship, which is essential for achieving the best results for your website and business.
It’s hard to overestimate the importance of customer reviews and testimonials in all types of sectors, but when it comes to SEO agencies, positive reviews are especially valuable. This is because it is a crowded market, and there are are a lot of SEO companies out there who promise a lot, but questions always remain as to how their claims can be verified.
At Bold SEO, we have a huge number of glowing testimonials from our clients, and we are proud of the way in which we have been able to help their businesses to grow and prosper. We always encourage anyone looking to engage the services of a Sydney SEO agency to seek out and read as many reviews as possible, as in this way you not only get a clear picture of what a SEO service provider can deliver, but also the costs involved and whether they represent value for money.
When you are looking for a Sydney SEO agency to work with, in addition to positive reviews and testimonials from customers you should look at what sort of industry awards and other recognition they have received.
A company that has won awards from its peers and others in the same sector is clearly doing something right, and so it pays to take industry standing into consideration when you are choosing which Sydney SEO agency you want to work with. These sorts of awards can be given on the basis of a company’s customer service record, the results it obtains for its clients, how fair its prices are and so on, so always explore which awards a SEO provider has picked up in recent times, as this will reflect its place and standing in the sector.
The most successful websites are those that combine effective, well organised SEO alongside an enjoyable and informative user experience (UX). In addition, a site needs to be able to load quickly on all types of devices, and to be mobile responsive so that the content is clear and functions are accessible on phones and tablets.
The Bold SEO team has created websites for a large variety of Sydney businesses and organisations that incorporate appropriate SEO processes, and these sites consistently rank well for selected keywords, and are responsive when viewed on all platforms and devices.
The Bold SEO team creates a range of different content as part of a customised campaign, with the aim not only of engaging viewers and giving them an enjoyable, informative experience, but which is also suitable for sharing across social media and other platforms. These two factors combined mean that search engines will evaluate your content in a positive light, and be more willing and likely to recommend it to others when they are searching for websites in your area or industry.
As SEO specialists, we are experienced at managing pay-per-click (PPC) campaigns for businesses and organisations of all sizes, and with budgets both large and small. Our goal is always to achieve the maximum performance and results from any PPC campaign, and so we regularly modify and test our ad campaigns to ensure you are getting value for money.
As part of our comprehensive Sydney SEO packages, we can devise and implement a variety of social media strategies, including both organic and paid ad campaigns, on the most appropriate platforms for your business. Campaigns will be designed in response to your specific needs, your competition and your budget, and will be targeted in terms of audience demographics, location, interests, etc.
The Bold SEO Sydney team regularly works with clients across a variety of sectors to create highly engaging electronic direct mail (EDM) campaigns that can be used in a range of different ways. We can devise specific customer journeys depending on where email recipients are in their buying journey with you, and create messaging that helps you to forge positive relationships with a wide client base.
If you think your website isn’t performing as well as it should be, or you aren’t ranking sufficiently well in search results, the first thing our Sydney SEO specialists can do to help is to undertake an SEO audit of your website. We will look at all the on-page and off-page aspects of your site’s current SEO, in order to analyse what is effective and what can be developed further.
Find out more below about what constitutes an effective SEO audit.
You might think you have done everything you can to improve your site’s ranking in Google searches, but it just doesn’t seem to be working. The Bold SEO Sydney team will undertake a comprehensive review of all the SEO elements currently in place on your site, and then devise strategies that take these into account and are customised to your business and needs.
An SEO audit of your website will look in detail at these key SEO elements:
Talk to the Bold SEO Sydney team about how an analysis of your website’s SEO will help to improve your ranking and direct more traffic to your site.
At Bold, we can undertake an SEO audit regardless of the size of your business or industry, We have plans suitable for all budgets, which means that whether you are a start up, a growing SME, or an established corporation, we can look in detail at your website and improve its SEO performance across the board.
In the initial stages of an SEO audit, we will look at how much traffic you are currently getting, where it’s coming from, how well your site performs in comparison with your competitors, and how well it ranks in searches for your keywords.
Other elements that we examine as part of an SEO audit include:
Once our Bold SEO strategists have made an initial assessment and made improvements to your site, we will continue to monitor and analyse how it performs in searches. In this way, you can be sure that your site is attracting all the traffic that it can, and you are getting maximum return on your investment.
Generally speaking (and depending on the package you opt for), it will take around a month for the Bold Sydney SEO team to undertake a comprehensive review and audit of your website.
Throughout this time, we will analyse your current SEO performance, while at the same time devising strategies that will be effective going forward. At all times, our approach is to customise the SEO process in such a way that it works for your business, and enables you to rank well in searches both for your own keywords as well as in comparison with your competitors.
At the conclusion of the initial audit process, we will provide you with a written report that details our findings, while also outlining an approach for going forward.
At Bold SEO, we have devised a range of audit plans that will examine all aspects of your site’s performance. We will look at all the relevant on-page SEO elements, such as alt tags, meta titles, sitemaps and more, and then use our findings to create a strategy for improvement and ongoing development.
Our SEO packages are suitable both for new websites and more established sites as well. With a new website, we can ensure that SEO optimisation is part of the website build, and effective processes are incorporated into your site right from the outset. With an existing website that is not meeting expectations in terms of search ranking, we will suggest a range of on-page actions that can be taken in order to enhance your performance.
What this means is that regardless of how long your site has been online, a SEO audit will be of benefit both in identifying any current problems, and setting out a strategy for the future.
Your site may look good, and provide an enjoyable, positive user experience (UX), but still does not rank well. The consequence of not being found in searches ultimately means that no matter how good your website looks, no one is actually able to find it or enjoy it. Essentially, your brand and message just aren’t getting out there.
This scenario is often the result of limited content that has not been optimised to utilise keywords. Inappropriate or ineffective meta titles, meta description and alt titles for images can also lead to a poor ranking. Content that appears on multiple pages can also mean that Google does not rate your site as highly as it might.
When we conduct a SEO audit, we will identify all these and other on-page elements that are so essential to a successful website, and recommend changes that will address and rectify these issues.
It’s not only on-page elements that affect the SEO performance of your website; off-page factors are equally as important, and have an impact on how search engines view your website.
Off-page factors are usually considered to be those that are not visible to users of your site, and as a consequence they can sometimes be easy to overlook. For instance, these off-page factors can include how many internal and outbound links there are on your website, the anchor text that is used for them, and the location of the links on a page or post.
A Bold SEO website audit will identify these and other off page issues that can be affecting your site’s performance, and then implement changes and updates in your off-page elements that can help to improve your online presence.
Files stored on your server also have an effect on the way in which search engines index and access the content on your website. Ensuring that these files are configured correctly so that they can be effectively crawled by search engines is central to ranking well in Google searches.
For instance, we will ensure that the .htaccess configuration file is directing both users and search engines to the correct pages, while the robots.txt file needs to be set up correctly so that it stops search engines crawling folders and files that you do not need them to.
We will also make sure that the sitemap.xml file is optimised, and is creating the appropriate hierarchies between pages.
In addition, a SEO audit will also analyse your page loading speeds, and will identify any server errors that are affecting how your site performs in searches.